Advantage state (meta default) OPT_IN OPT_OUT Advantage budget state (meta default) OPT_IN OPT_OUT Advantage audience state (meta default) OPT_IN OPT_OUT Advantage placement state (meta default) OPT_IN OPT_OUT Smart promotion type Migrate to Advantage+ (meta default) true false

Audience mode Create with filters Use saved audience Create custom audience Create lookalike audience Saved audience Audience search

All Interests Behaviors Demographics

Custom audiences (include) Custom audiences (exclude) Lookalikes Gender All Men Women Languages

Audience expansion Off On Targeting relaxation: lookalike (meta default) true false Targeting relaxation: custom_audience (meta default) true false Optimization: detailed_targeting (read-only) Optimization: lookalike (read-only)

Audience Intelligence

Pre-delivery signals only: delivery_estimate, audience_insights, and reach_frequency. Auto-refreshes as you edit audience filters.

Refresh audience intel

Select an ad set or configure audience filters to load audience intel.

Advantage+ placements Manual Auto (Advantage+)

Regional regulated categories Verified entity Beneficiary ID Payer ID Advertiser (DSA beneficiary) Payer (DSA payor)

Creative name Existing creative ID (optional) Facebook page (Ad fallback) Asset type image video Asset file

×

Asset type will be inferred automatically.

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